Strategic Communications

Consurge Communications are built on FUNDAMENTALS

Communications as an activity is a targetable tactic used to reach strategic audiences, and certain immutable rules apply.

#1: In the public square, “Truth” is what the people believe it to be, and it is practically impossible to change what people think to be true.
#2: In the world of public communication, cognitive dissonance reigns – People like flattery, but can smell a fake; they want value, but avoid cost.

The way you present your case to the public must account for these first principles of communicating in a politicized context and how

EFFECTIVE FRAMING

#3: A winning message strategy will have your targeted audience posing the question you want asked with the resulting answer being your position is the affirmative, and your opponent’s is the negative.
#4: No matter the arena – public or private – shared concern plus unique quality equals emotional connection.

Whether communicating on Issue, Idea, or Value, our professional approach to message development and delivery is powered by top-level assessment of the sociological ecosystem as it affects the political, policy, and business climate.

Consurge excels at finding the unique qualities of our clients and connecting them to issues voters care about in a direct and personal way so their message can prevail.

PUBLIC RELATIONS THAT TELL YOUR STORY SO PEOPLE LISTEN

Our Public Relations experts will help you achieve your PR goals by translating your work into a clear, compelling story and then ensuring that story is distributed through multiple channels for the biggest strategic impact.

We can help you articulate your story in a way that persuades and moves, and then we work to develop messaging, talking points, and briefing materials to tell it with impact.

We utilize our media contacts and relationships to earn media coverage for our clients across print, online, and broadcast media, through both targeted placement and mainstream coverage.

We will provide a thoughtfully designed PR program that in execution becomes a strategic communications tool. In addition to being able to provide you with a full PR program, we offer many PR services including:

  • Advertising Campaign Development
  • Brand Development
  • Communication Planning / Program Execution
  • Crisis Response Management
  • Data Collection / Micro-Targeting
  • Earned Media Programs
  • Institutional Strategic Positioning
  • Issue Advocacy Research
  • Media Monitoring
  • Media Relations Training
  • Mobile Device Integration
  • Paid Media Programs
  • Strategic Social Media Programs
  • Targeted Stakeholder Outreach
  • Visual Communications
  • Web Development
  • Writing, Editing, And Content Creation

A DATA-DRIVEN MARKETING & COMMUNICATIONS FIRM

Our team specializes in communication strategies for business and not-for-profits, political advocacy, campaigns, and public education. In this new era of public engagement, consumers demand a dialogue, and expect you to empower them as they interact with your brand online or in person or through experiential marketing. Harnessing tailored solutions with precise execution, our team pairs innovative digital strategies with new and conventional marketing tactics to ensure that your target market is responding with the intended outcomes.

#5: These truisms are amplified to a greater magnitude in times of crisis.

If you find yourself in a politicized conversation and need to take control, or are intentionally entering the debate as a candidate, Consurge’s communications strategists and tacticians can help guide you to success.

We reach voters, customers, subscribers, and visitors wherever they are and wherever you need to find them.

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