How we identify, target and understand our audience:
ID Matching: Proprietary data matching technology allows us to accurately match your voter and list data with over 170 million anonymous voter profiles. With match rates upwards of 70% historically, we help you build accurate, useful segments to target your voters and subscribers more effectively.
Segmentation: Dynamic segmentation provides us the ability to instantly adjust targeting demographics on the fly.
Voter Onboarding & Data Collection: We will unify your cross channel data sources and devices inorder to improve our targeting capability and extend your campaigns reach. Maintaining an up to date database of voter and subscriber information will consistently improve performance.
Voter Insights: Our platform reduces the need for additional daata providers and analytics vendors. Campaigns run via our omnichannel plaform enjoy a reduction in data fragmentation and target audience more effectively as a result. Our data allows for a clear view of voter behavior and access to real time analytics offers valuable subscriber insights you can take immediate action on.
Our Secret Weapon - "Black-Box" machine learning that powers real time campaign optimization.
Audience Optimization - AI cognition engine provides a prediction on how various audience segments will react to creative advertising.
Contextually Aware Event-Analysis-Engine - system can be configured to automatically adjust campaign parameters based on performance based metrics as well as other emergent geo-spacial metrics such as rallies, demonstrations or activity in geo-fenced locations.
Geographic Data Visualizer - Visualize real-time consumer data on top of mappable geographies. Ability to map by districts, geographic areas or even draw custom maps.
The black box is constantly learning from the real-time platform data - With over 36,000 tracked consumer attributes, the system is constantly calling upon this data to ensure it is making decisions based on the most up to date consumer models. Create your campaign using these granular consumer attributes and let the system provide feedback on what is working and what isn't.
Finally, perhaps the most important part: Our platform is FAST!
RTB and additional Bid Optimization ensure you ads reach their intended audiences quickly and with the lowest possible cost per impression.
Creative management system - Place smarter data-drive creative live in minutes. Easily tweak and redeploy.