Consurge OMNICHANNEL MANAGEMENT – RUN DIGITAL CAMPAIGNS ACROSS ALL CHANNELS AT SCALE
By managing optimized digital ad campaigns across mobile, video, social, display, and audio formats, we reach voters at every touchpoint, ensuring consistent messaging with unified reporting to provide you efficiency, and versatility.
ACCURATE AND PRECISE ADVERTISING
Display Ads: Display ads remain central pillar of advertising. They represent the richest medium to learn about customers and collect data.
Mobile Ads: Reach huge audiences. Leverage best-in-class targeting, and unmatched reach. Configure your campaigns to deliver mobile-specific or omnichannel.
Video Ads: Incorporate video across every screen and video platform. Digital and video are converging. Reaching customers across screens is essential.
Audio Ads: Internet radio is a huge channel. Connect the experience of audio ads with the precise targeting and metric capabilities of digital marketing.
DATA MANAGEMENT – IDENTIFY AND UNDERSTAND VOTERS
ID Matching: Using proprietary data matching technology, we safely match your voter data with more than 170 million anonymous voter profiles, with a powerful 70% match rate improving our ability to build more accurate, data-rich segments to target your voters more effectively.
Voter Onboarding: We unify your data sources across channels and devices so you can increase reach, improve targeting, and maintain a consistent database of voter’s profiles.
Segmentation: Dynamic, fully integrated segmentation capabilities allow you to instantly adjust targeting.
Voter Insights: Unified platform eliminates need for multiple data providers and analytics platforms, preventing data fragmentation and audience overlap. Unified data allows for a deeper understanding of voter behavior, and our access to the most recent, accurate data and real-time analysis enable our team to offer valuable insights you can use immediately.
AUDIENCES - POWERFUL DATA TO REACH YOUR VOTERS WITH THE RIGHT MESSAGE INSTANTLY
Target Voters: We track hundreds of customizable voter attributes such as voter propensity, party loyalty, and issue sentiment, to offer you unique intelligence needs, such as showing voters’ online media consumption habits across all channels for any time frame to create effective messaging.
Voter Insights: Lookalike modeling enables us to find voters at scale who look and behave like your most valuable voters so you can efficiently improve campaign performance to meet your goals.
OUR “BLACK-BOX” EDGE – MACHINE LEARNING OPTIMIZES CAMPAIGN PERFORMANCE
Audience Optimization: AI cognition predicts how constituent segments will react to creative advertising.
Geographical Data Visualization: We combine real-time consumer data visualization with mapping ability by district, geographic, or custom-drawn mapping areas to dial in your district.
Superior Targeting: With over 36,000 consumer attributes to call upon, we can create unlimited numbers of flexible segments, with individual-level granularity.
Contextual Intelligence: Automation available on event-based intelligence such as rallies, demonstrations and geo-fenced locations.
BENEFITS OF OUR NETWORKED INFRASTRUCTURE:
RTB and Bid optimization allow us to ensure your ads reach your audience quickly, efficiently and at the lowest cost per impression.
Universal creative management enables us to assemble smarter, data-driven creative than can go live within minutes and instantly re-deployed.
With access to a publisher network of two million publishers across a variety of devices and platforms, we will reach your voters wherever you need to find them.