Advocacy

CONSURGE ADVOCACY: Simple, Not Easy.

Advocacy is the process by which groups and organizations influence decision-making and effect change. The decision-makers you are trying to influence can be at any level in government or in the private sector. These decision-makers could be the electorate voting on a ballot measure, a legislature, an executive, the judiciary, a corporate CEO, a company board, any individual or group that has the policy-making authority over your issue.

Dynamic advocacy requires good strategy, proven tactics, and herculean follow-up.

Our team of strategists will supply you with useful, battle-tested advice to help avoid the common mistakes ultimately leading to failure in the public policy arena.

While advocacy appears to have changed significantly with the advent of email, social media, and a host of digital tools and platforms, the fundamentals of good advocacy remain the same. Emerging technology provides amazing tools leading to innovative tactics, but tools and tactics are wasted on efforts lacking great strategy and execution.

Great strategies are inspired by creative leaps, but success requires effort and discipline to write a plan with focused goals, a realistic budget, an honest assessment of allies and opponents, clearly identified targets, and executable tactics.

By integrating both proven and emerging tools and tactics in service of a well thought strategic plan is how successful advocacy organizations breakthrough barriers and get results. Consurge will help you develop this plan and see it through to victory.

The importance of delivering motivating messages to move people to engage in meaningful, powerful grassroots activities cannot be overstated.

Elected officials, senior administrators, and their staff recognize movements driven by passion and commitment by the effort expended in support of a cause or issue; constituent phone calls, personal emails, hand-written letters, or attendance at rallies and town-halls convey support that policymakers notice. Consurge will help you identify and implement the higher quality interactions that create genuine pressure to move lawmakers into action.

Advances in technology have made sophisticated tactics accessible to even the smallest advocacy campaigns.

Digital Advocacy: Online Advocacy can help with list building, allow you to geotarget and micro-target messages. Email, mobile messaging, digital advertising, content marketing, social media organizing, and programmatic video delivery are all excellent tools to bolster your advocacy campaigns.

Email: Our proprietary email system can deliver 500 thousand emails daily on behalf of clients seeking mass communications in short time. Our team can support your existing messaging campaign, or work with you to build it from the ground up.

Mobile: SMS texting has a significant open rate and can now deliver polls and advocacy advertising directly to your targeted audience.

Display Advertising: Display ads are the central pillar of digital advertising and are the richest medium to learn about audiences and collect data.

Are you taking advantage of every tool in your advocacy tool box?

Strategic Communications

Strategic Communication

Frame your message and reach critical audiences

Fundraising

Fundraising

Raise more and grow your donor base

Media Production

Media Production

high-quality television, radio, and digital advertising

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Digital Marketing

Websites, Social Media, Emails and more

Important movements require a robust strategy to achieve their mission.

We reach voters, customers, subscribers, and visitors wherever they are and wherever you need to find them.

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